Marketing Manager
We are looking for a Marketing Manager to join our team! As Marketing Manager you will be responsible for the implementation of the marketing strategy for print and online materials for VEII and its subsidiaries. You will be responsible for promotional strategy including the functionality of our websites, promotions, sell sheets, and developing an overall creative plan for marketing coordination. Your goal will be to improve customer experience with the brand and maximize profitability including:
- Sales optimization (Price promotion/upsells/sell sheets)
- Sales analysis for online, print and emails
- Reporting effectively on performance of the website including impressions, click-through and purchase
- Google analytics - reporting out to leadership
- Supporting sales and product management
- Targeted email campaigns and site implementation plans
- New website planning, implementation and development
Responsibilities include, but are not limited to:
Managing Market Expectations:
o Understanding key customer relationships
o Consistently developing email marketing campaigns, social media buzz, and online materials
o Maximising overall revenue through promotions
o Ownership of the product mix, and product rationalisation to ensure optimum offerings to customers
o Day to day management of overall business promotions in several channels: eCommerce, print, phone and show specials
o Manage the brand - working with designers to produce brand effective print and online communication
o Maintain strategic pricing schedule, updated based on customer buying trends.
Develop Strong Promotional Offers:
o Working autonomously to plan, implement and deliver relevant traffic online and to our phones
o Regular reporting to the management on analytical data.
o Working with the marketing team and product manager to develop the best product strategies for sales incentives.
o Utilizing creative thinking to develop advertising and promotional offers
Education Requirements:
Bachelor's Degree in Business, Marketing, or related fields
Job-related Experience/Skills:
o 1-2 years marketing experience possibilities include channel management, digital marketing or other marketing related function.
o Business to Business experience in online or marketing function preferred.
o Experience of reporting and analysis - must be highly numerate and analytical.
o Experience with web databases and content management preferred.
o Strong writing capabilities to help with advertising campaigns.
o Working in a team environment and creative departments for promotional material
o Ability to take the lead with customers, colleagues and senior managers.
o Genuine interest in emerging web technology including social media.
o Self-motivated, creative and strategic thinker.
o Team player, Positive attitude, takes ownership, Results driven, strong attention to detail.
o Dependable and service oriented, always acting in a professional and courteous manner.
o Passionate about the business opportunity.
o Working knowledge of Microsoft Office- Power Point, Word and Excel.
Estimated Salary: $20 to $28 per hour based on qualifications.
- Sales optimization (Price promotion/upsells/sell sheets)
- Sales analysis for online, print and emails
- Reporting effectively on performance of the website including impressions, click-through and purchase
- Google analytics - reporting out to leadership
- Supporting sales and product management
- Targeted email campaigns and site implementation plans
- New website planning, implementation and development
Responsibilities include, but are not limited to:
Managing Market Expectations:
o Understanding key customer relationships
o Consistently developing email marketing campaigns, social media buzz, and online materials
o Maximising overall revenue through promotions
o Ownership of the product mix, and product rationalisation to ensure optimum offerings to customers
o Day to day management of overall business promotions in several channels: eCommerce, print, phone and show specials
o Manage the brand - working with designers to produce brand effective print and online communication
o Maintain strategic pricing schedule, updated based on customer buying trends.
Develop Strong Promotional Offers:
o Working autonomously to plan, implement and deliver relevant traffic online and to our phones
o Regular reporting to the management on analytical data.
o Working with the marketing team and product manager to develop the best product strategies for sales incentives.
o Utilizing creative thinking to develop advertising and promotional offers
Education Requirements:
Bachelor's Degree in Business, Marketing, or related fields
Job-related Experience/Skills:
o 1-2 years marketing experience possibilities include channel management, digital marketing or other marketing related function.
o Business to Business experience in online or marketing function preferred.
o Experience of reporting and analysis - must be highly numerate and analytical.
o Experience with web databases and content management preferred.
o Strong writing capabilities to help with advertising campaigns.
o Working in a team environment and creative departments for promotional material
o Ability to take the lead with customers, colleagues and senior managers.
o Genuine interest in emerging web technology including social media.
o Self-motivated, creative and strategic thinker.
o Team player, Positive attitude, takes ownership, Results driven, strong attention to detail.
o Dependable and service oriented, always acting in a professional and courteous manner.
o Passionate about the business opportunity.
o Working knowledge of Microsoft Office- Power Point, Word and Excel.
Estimated Salary: $20 to $28 per hour based on qualifications.
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